Chief Executive Officer
3:10 PM CASE STUDY: Measuring and understanding the ROI of research and commercialisation through the full lifecycle of a collaboration
For any collaboration the alignment of objectives between the partners is important. Despite this, the measurable outputs, or return on investment (ROI), as considered by individual partners are likely to be different. Whether it’s an industry partner, licensee of IP or a spinout company, understanding these measures of ROI and time frames for achieving them can help to ensure success of the collaboration. In this session, Stephen Rodda will explore different elements of collaborations and how they are measured to understand the full ROI across the lifecycle of a collaboration and how this approach has been leveraged for UniSA to achieve a significant increases in commercialisation outcomes.
- Discussing creating collaboration with global companies and investors for mutual benefit to drive licencing and allowing access to capability
- Ensuring research is based off market need and therefore can be translated and commercialised
- Understanding the opportunities for universities to leverage research expertise and infrastructure for local economic development and commercial engagement
- Understanding how to capture ROI and measure success