12:50 PM CASE STUDY: Understanding How Global Corporates Think, A Critical Skill For Successful Commercialisation
A major challenge for researchers and tech transfer professionals is knowing whether your idea or innovation is commercially valuable – whether you’ve ‘struck gold’ or not – and what to do if you have. What matters in this regard is whether your innovation can change the lives of real people in valuable ways. A key to that is the global companies that take innovations to market every day. Andrew Kelly and his team at BioPacific Partners, work with global companies and with innovators across Australia & New Zealand, to close the gap. They have taken many ideas through to valuable deals between local innovators and global market leaders. In this session Andrew will use real examples to illustrate the path and the pitfalls, of engaging with the big guys.
- Understanding the mind-set of big companies
- Understanding what it takes to succeed in global markets
- How to engage, and not engage, with big companies
- Picking the right time, and preparing professionally